Bulova Watches Interior Design & Branding
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New York
Brand Re-Positioning
A BRAND AT THE FOREFRONT OF HUMAN CAPABILITY
With the slightly daunting task of overseeing the brand transformation of a company that has existed since 1875, we set about our brief by a period of in-depth research, gaining a thorough understanding of just what this brand means to its customers and to those who have cherished their watches for so many years. To complement the Bulova’s story we created a colour and material palette that reflects the past whilst looking forward.
Rich warm tones coupled with modern wood veneers and contemporary chrome come together to create a look that is as unique to the watch industry as the brand itself. The design styling breathes an American spirit and aims to be timeless - both contemporary and classic. As with the watches themselves, the devil is in the detail and every element was chosen for a particular reason.
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