Cross sector background in brand activation, retail, fashion, architecture, aeronautical + automotive design
The Studio
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Defining companies, positioning brands and creating content that speaks to your audience.
We’re a group of like-minded individuals who love to wear other people's coats, metaphorically speaking of course. We are design chameleons, there are no egos here. We take on your brand as if it were our own.
Directors Nathan Aylott + James Van Tromp lead each and every project, supported by experts, artists, designers and contractors.
The experience of Aylott + Van Tromp's founders is unique. With a cross sector background in brand activation, retail, fashion, architecture, aeronautical + automotive design, we are able to predict the ebbs and flows of popular culture and the changing needs of the modern traveller.
Our Services
HOSPITALITY
Restaurants, Bars, Lounges; Multi-faceted brand spaces where you can see, feel, smell and taste. Every aspect of these spaces needs to sit in perfect harmony with one another. Our pedigree in brand synergy and focus on a ‘brand whole’ makes us the perfect collaborator for your hospitality brand.
Vie Montagne
St Georges Hill LTC
NINETEEN19
Copenhagen Gate
The Galvin
Hilton formula
Bodbe - Coming Soon
26 Nord - Coming Soon
Hu Cai - Coming Soon
Monik Vasant - Coming Soon
HOTELS
A convergence of our skillsets; we’ve always seen these buildings as perfectly packaged brand spaces. They are an extension of our lives - you stay in them, you eat in them, you work out in them, you relax in them. They need to tend to your every need and always strive to exceed expectation. We understand the pressures of ‘connecting with an audience’ and ‘being on trend’. We know that your space ‘now’ needs to align with your customers ideals for ‘years’ to come. We excel at this - we break down your business; understand what are your pain points and where you can grow. We structure your brand around your future goals and capture your target audience. We put you at the forefront of this incredibly diverse and developing sector.
RETAIL
A sector at the forefront of brand awareness. Retail owners are all too aware of the effect that brand has on attracting and keeping customers. Being brand savvy makes a business stand out in a very crowded and ever- adapting marketplace. Our expansive cross-sector knowledge allows us to cross-utilise various market trends to full use.
WELLNESS
Our studio was founded in wellness design. Born from a partnership with Technogym, we delivered a revolutionary brand edge to a changing market. Wellness has now become a luxury lifestyle to be flaunted. Consumers’ crave for wellness is influencing almost every market and overturning old stereotypes. From travel and spas to healthy eating, athleisure fashion, fitness and beauty, a wellness mindset is permeating all aspects of our daily lives. We understand more than anyone how this affects brand positioning, whether you’re a hotel or a spa, optimum wellness needs to be at the forefront of everything you do.
BRANDING
A brand is not complete without its physical counter-piece. We take care of it all; business cards, marketing brochures, websites, menus and more. We are infatuated by beautiful printed items (we surround our studio with them). We obsess over the small details, as these are the ones which divide exceptional from great.
1919
Breakfast Re-imagined
Conrad
Waldorf Astoria
Bulova
Bodbe - Coming soon
26 Nord - Coming Soon
Hu Cai - Coming Soon
The Samuel Ryder - Coming Soon
Piccadilly Riverside - Coming Soon
FUTURE STRATEGY
In conjunction with our consultancy services, we provide future strategy on a whole host of aspects; Consumer Insight, Trend Forecasting, Brand Strategy & Innovation. Our strategic foresight helps our clients to understand and adapt to emerging consumer needs, harness market trends, position their brands for success and keep them ahead of competitors. We’re currently working with some big hospitality brands on the F&B, lifestyle and wellness aspects of their properties.
Hilton
Marriott
Radisson
CONSULTANCY
