How to summerise Georgia in one note: Varied, diverse, characterful and colourful, all these depict and summarise this beautiful country, although this encapsulates the landscapes it neglects its true redeeming feature; its people. The hospitality and warmth shown not just to us, but to all, is truly unique. There is a natural joyous spirit that pervades everything and although the look of the brand and its associated elements are important, it is also critical that this spirit of joyfulness, fun and warmth shines through the whole customer hotel experience.