Hospitality Interior Design

Utilising a broad set of skills and technical knowledge, Aylott + Van Tromp create spaces that anticipate the needs, culture and lifestyle of those who inhabit them. We can take a project from an initial concept through to the manufacture, installation, and fit-out of a hospitality interior.

INTERIOR DESIGN FOR HOSPITALITY

We believe unequivocally in the power of ‘brand’, combining well-considered design with a strategic, story-led approach.

Unlike the majority of designers & agencies who design for the trends, we design for your business goals. We possess a large amount of cross-sector knowledge which we use to elevate and position your brand exactly where you wish it to be. In this respect, we consider ourselves consultants before designers.

Restaurants, Bars, Lounges;  Multi-faceted brand spaces where you can see, feel, smell and taste. Every aspect of these spaces needs to sit in perfect harmony with one another. Our pedigree in brand synergy and focus on a ‘brand whole’ makes us the perfect collaborator for your hospitality brand.

Hospitality Interior Design by Aylott + Van Tromp

WHO WE ARE

We’re a group of like-minded individuals who love to wear other people's coats, metaphorically speaking of course. We are design chameleons, there are no egos here. We take on your brand as if it were our own.

Directors Nathan Aylott + James Van Tromp lead each and every project, supported by experts, artists, designers and contractors.

The experience of Aylott + Van Tromp's founders is unique. With a cross sector background in brand activation, retail, fashion, architecture, aeronautical + automotive design, we are able to predict the ebbs and flows of popular culture and the changing needs of the modern traveller.

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UNITED KINGDOM
STUDIO 2.3
24 GREVILLE STREET
LONDON
EC1N 8SS

PORTUGAL
ALAMEDA SALGUEIRO MAIA LOTE 4
1 ANDAR, GABINETE 6
2660 329
SANTO ANTONIO DOS CAVALEIROS
LOURES

info@aylottandvantromp.com

+44 (0)20 3488 2310

Colour plays a vital role in our lives and can have a profound effect on our moods and emotions. Hospitality interior design is no different, and the use of colour can play a significant role in creating the desired atmosphere for a hotel, restaurant, or bar. In this article, we'll look at some of the ways that colour can be used to create specific atmospheres in hospitality design and how understanding the psychology of colour can help you create your perfect space.

What Is The Psychology Behind Colour?

Colour psychology is the study of hues as a determinant of human behaviour. Colour psychology began in the 20th century and was pioneered by Carl Jung. The idea behind colour psychology is that different colours can evoke many other emotions in people.

Carl Jung was a psychiatrist who believed that patients should be encouraged to use colour to express their emotions. He thought that colours were a language that could be used to communicate feelings and to reflect deeper emotions about your personality traits.

Some colour psychologists believe that there are universal effects of specific colours. For example, it is widely believed that the colour red is associated with anger or danger. However, there is no scientific evidence to support this claim.

Colour psychology is a relatively new field, and there is still much research to be done in this area. However, the effects of colour on human behaviour have been studied extensively.

Why Does Colour Evoke Emotion?

We don't know exactly why colour affects us emotionally, but there are a few theories. One possibility is that specific colours are associated with particular experiences or emotions. For example, the colour red might be associated with anger or danger because we've seen it in stop signs and fire trucks. On the other hand, blue might be associated with calmness because of the way it looks in a clear sky.

It's also possible that our emotional reaction to colour is innate. Studies have found that newborn infants prefer looking at high-contrast colours like black and white. And research on animals suggests that some species have an instinctive fear of specific colours (like yellow and red).

There are several factors that can affect the way colours affect people. These include culture, personal preferences and previous experiences.

Colours can also be associated with different meanings in different cultures. For example, in some cultures, white is associated with mourning or death, while it is seen as a symbol of purity in others.

Personal preferences for colours are also important. For example, some people may prefer to wear certain colours because they make them feel happy or relaxed. In contrast, others may avoid specific colours because they remind them of a bad experience.

Your previous experiences with colour can also affect how you feel about it. For example, if you grew up in a house where the walls were painted red, you might associate the colour red with feeling safe and secure.

Whatever the reason linked to emotion and colour, there's no doubt that colour can have a powerful effect on our emotions. And this means that it can be a valuable tool for interior designers.

The psychology of colour is an essential consideration for hospitality designers. By understanding the emotions that colours can evoke, they can create spaces that are perfect for any industry.

What Do Colours Mean?

One of the most important things to consider when choosing a colour scheme for a hospitality space is the atmosphere you want to create. Do you want your guests to feel calm and relaxed? Or do you want to energise them? Colour is one of the most critical tools in a hospitality designer's toolkit. By carefully selecting the right colours, they can create an atmosphere that is perfect for any business. And with so many different colours to choose from, the possibilities are endless!

Here are a few examples of how different colours can affect mood:

Red:

Red is often used in hospitality interior design because it evokes feelings of excitement and energy. It's perfect for spaces like bars and nightclubs where people want to let loose and have fun. But it's important to use red sparingly, as too much of it can be overwhelming.

Blue:

Blue is another popular choice for hospitality design. It's often used in restaurants and hotels because it enhances feelings of relaxation and calmness. Blue is a great colour to use if you want to create a tranquil atmosphere.

Green:

Green is sometimes used by hospitality designers because it is associated with the feeling of refreshment and renewal. So it's perfect for spas and resorts where people want to relax and rejuvenate. Green can also be seen as a calming colour, and it's essential to use it sparingly.

Yellow:

Yellow is occasionally used because it can arouse feelings of happiness and optimism. So it's perfect for spaces like cafes and breakfast nooks where people want to start their day on a positive note and leave feeling cheerful. 

Orange:

Orange is often used because it stimulates feelings of enthusiasm and excitement. So it's perfect for spaces like sports bars and game rooms where people want to have fun. Orange can also be seen as a vibrant colour and can be used to liven up any room.

Purple:

Purple is occasionally used by hospitality designers because it can evoke feelings of luxury and sophistication. It's perfect for high-end hotels and restaurants where people want to feel pampered.

As you can see, each colour has its own associations and effects. And these effects can help create the right atmosphere in any space. But it's essential to use colours sparingly, as too much of any one colour can be overwhelming.

When choosing a colour scheme for your space, keep in mind that less is more. You don't want to overwhelm your guests with too many colours. Instead, choose one or two main colours and use accents of other colours to create visual interest. If you want your hospitality space to make a good impression on your guests, you need to pay attention to the psychology of colour.

Hospitality Interior Design by Aylott + Van Tromp