Bar Design

Aylott + Van Tromp offer a comprehensive restaurant and bar design service; working with brands to design and build restaurant and bar interiors that are truly creative and unique. Our restaurant and bar design services include interior design, fit-out and branding, as well as bespoke furniture and lighting production.

We believe unequivocally in the power of ‘brand’, combining well-considered design with a strategic, story-led approach.

Unlike the majority of designers & agencies who design for the trends, we design for your business goals. We possess a large amount of cross-sector knowledge which we use to elevate and position your brand exactly where you wish it to be. In this respect, we consider ourselves consultants before designers.

Restaurants, Bars, Lounges;  Multi-faceted brand spaces where you can see, feel, smell and taste. Every aspect of these spaces needs to sit in perfect harmony with one another. Our pedigree in brand synergy and focus on a ‘brand whole’ makes us the perfect collaborator for your hospitality brand.

Bar Design by Aylott + Van Tromp

WHO WE ARE

We’re a group of like-minded individuals who love to wear other people's coats, metaphorically speaking of course. We are design chameleons, there are no egos here. We take on your brand as if it were our own.

Directors Nathan Aylott + James Van Tromp lead each and every project, supported by experts, artists, designers and contractors.

The experience of Aylott + Van Tromp's founders is unique. With a cross sector background in brand activation, retail, fashion, architecture, aeronautical + automotive design, we are able to predict the ebbs and flows of popular culture and the changing needs of the modern traveller.

SEND AN ENQUIRY

UNITED KINGDOM
STUDIO 2.3
24 GREVILLE STREET
LONDON
EC1N 8SS

PORTUGAL
ALAMEDA SALGUEIRO MAIA LOTE 4
1 ANDAR, GABINETE 6
2660 329
SANTO ANTONIO DOS CAVALEIROS
LOURES 

info@aylottandvantromp.com

+44 (0)20 3488 2310

An individual might come into a restaurant and immediately feel at ease, eager to have a good time, and, very importantly, be ready to recommend the establishment to others. This should be the goal of every restaurant owner, and the truth is that it can be done in every place by every owner. It’s not magic; it’s psychology. When it comes to your restaurant or bar design, there are some very deliberate ideas you’ll need to include to ensure you are creating the exact ambiance that is going to make your customers happy. Read on to learn more about the psychology of restaurant and bar design so you can make sure you make the most of what you have. 

Colour 

Colour psychology has a significant impact on restaurant interior design. Three colours are considered to be the best for restaurants because of their ability to entice diners to eat. Those colours are orange, red, and golden yellow. The human brain responds strongly to bright red, especially as it actually stimulates the appetite and makes us feel hungrier. Because of this, many fast-food restaurants and food packaging choose bright red as their trademark colour. The brain relates the colours orange and yellow with feelings of pleasure and warmth.

Those colours thought to be appetite suppressants are grey, black, brown, purple, and blue. Subconsciously, we connect these colours with poison – it’s a natural instinct. As a result of this association, our brains instinctively avoid certain colours. On top of this, using too much blue in a restaurant's décor might make customers feel drowsy, as it stimulates hormones required to send us to sleep, so it's best to avoid it. At dinnertime, you want your guests feeling energised and invigorated so they can have a great time. 

It's crucial to talk about the colour green. The desire for vegetarian and vegan food is on the rise as people become more health-conscious about what they consume. As a result of this significant change in eating patterns, it is reasonable to state that green is a powerful hunger stimulant and should not be overlooked when designing restaurant interiors.

Lighting

The way a restaurant is lit has a significant impact on the overall atmosphere and is an important consideration in the psychology of the establishment. If you want to create the ambiance you want, you must think very carefully about exactly how to light things in the right way, and this will come down to your overall design. 

Ambient lighting should be thought of first. This is the lighting that sets the tone for your restaurant's overall atmosphere, and it will depend on the kind of bar or restaurant you have as to what kind of ambient lighting is the right choice. Fast-paced restaurants with a high volume of customers like bright lighting because it creates a dynamic atmosphere. To create a more private and soothing atmosphere for diners in high-end and fine dining establishments, dim lighting is an excellent choice. Low ambient lighting is the best choice for a restaurant that serves a lot of people on dinner dates, for example.

Task lighting should also be taken into account. To avoid customers needing to switch on their phone lights so they can see the menu, make sure the area is well-lit before serving them. Guests and employees alike benefit from task lighting since it makes it easier to do everyday responsibilities like reading menus, finding their seats, and using the toilets. No one wants to sit in the dark when they are in a restaurant, so there must be a fine balance struck between lighting that is too bright and too dim – both will make for uncomfortable dining experiences and certainly won’t enhance your reputation. 

The Smell

What aroma do you want to welcome customers as they enter your restaurant? The fragrance of food cooking in the restaurant kitchen, a well-chosen perfume scent, something seasonal like winter spices or mint, or nothing at all? Smell is one of the senses that is intimately related to memory, therefore it influences how visitors recall their eating experience at a restaurant, according to research. It may also alter one's overall perception of a location.

One big way restaurants can utilise psychology to their benefit is via scent. A restaurant's aroma should be pleasant but not overpowering, remaining in the background and complementing the eating experience. Even if the smell itself is not something customers can specifically remember, they will already have subconsciously associated it with a great dining experience. If it’s something they are likely to smell elsewhere, that will immediately remind them of the wonderful time they had in your establishment. This is perfect marketing, and it is all down to psychology and how the human brain works. 

Acoustics And Music 

The sort of sound should be determined by the type of restaurant. You don't, however, want to build a restaurant that is either too noisy or too quiet. When a restaurant is overly loud, it might take visitors' attention away from the cuisine and disturb their conversation. When a restaurant is too quiet, it might make it seem unpopular or make visitors feel self-conscious and secluded.

The interior decoration of a restaurant can aid with acoustic management. High ceilings, for example, or cushioned booths, may aid in noise suppression. When determining whether to have an open kitchen or not, consider the influence it will have on the restaurant's acoustics since noise from the kitchen might flow into the dining hall and disturb diners. In certain cases, creating a space to be noisy is actually the intended effect. Some bars and restaurants like to have a loud and boisterous environment because it encourages customers to eat and drink quicker and order more. 

The sort of music playing is another key part of the mood. You might notice that the majority of dining establishments have music without lyrics playing (if they have any music at all). The reason behind this is that the songs can be distracting, making conversation difficult, and that leads to people not enjoying their time in your establishment.

Bar Design by Aylott + Van Tromp